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To know the current status of the company
What makes us unique or preferable to the competition?
What do you hope to achieve and in what time frame?
Segment the customer you want to reach
Discover the customer's needs to capture their attention
Resources in money and time to invest in the project
Depending on the target audience and the product or service
What are we going to do with the chosen tools?
Thanks to Data Analysis we can refine strategies